🔗 Share this article

TikTok is introducing a updated setting that permits them to lessen the amount of AI-created content appearing in their streams. This step comes as the service disclosed that it presently contains in excess of 1 bn AI-generated clips.

Trial and Implementation

The update is in a pilot phase over the following weeks before a full-scale release. This advancement aligns with a surge in content created by AI, driven by recent video-generation tools.

The Broader AI Trend

It has been noted that nearly one in 10 of the fastest-growing video streams on a popular video site exclusively feature AI-generated videos. A significant portion of this content is considered low-quality AI content, a label for substandard, mass-produced content that is often nonsensical or surreal.

“We know from our community that numerous viewers like content produced via AI tools, from computer-generated images to informative clips, and we intend to give people the option to see more or less of that, according to their own likes,” stated a spokesperson.

AI on the Platform

The platform announced that there are now 1.3 billion videos on its service tagged as artificially created. Overall, more than 100 m media items are uploaded to the platform each day, making clips made by AI a limited percentage of its total content library.

How to Adjust Settings

Users will be able to limit or boost the level of AI content they view by accessing the “manage topic” feature in the app and picking the AI content topic. Additional categories that are already be adjusted under the filter cover news, style, beauty, and movement.

Platform Guidelines

TikTok’s guidelines oblige creators to tag “realistic” artificially created content, and it prohibits dangerous AI impersonations of well-known individuals or critical incidents. Any authentic-looking AI-generated clip that is unmarked can be removed under its user guidelines.

Furthermore, the app will now attach an artificially created watermark to content created with its built-in AI features, or detected by an collaborative effort for identifying AI-generated material. This measure is designed to help prevent users from trying to circumvent the tagging system.

Educational Initiatives

The platform is also introducing a $2m AI literacy fund for specialists and groups to produce informative material about using AI responsibly. This program will support charitable organizations focused on educating computer science.

Content Safety Approach

TikTok has justified its content review process, following debate over proposals to lay off hundreds of review team members in Britain. The company is planning to reduce a significant number of roles in its content moderation team in London, with labor groups and internet security professionals raising concerns that people are being substituted by automated systems.

A company official explained that human moderation would continue to be important, but automated tools can protect employees by removing the most harmful content before it is viewed by humans. TikTok stated a notable drop in shocking and graphic content handled by safety staff over the previous year due to reliance on its automated systems.

It is vital to integrate people and machines to keep the platform safe,” the executive stated. “We’ll have people as involved in the system, but we additionally believe it’s highly necessary to reduce exposure to harmful content as rapidly, which is where a extensive automated help is really helping us process content quickly.”